"There has been a shift in what people demand as it relates to the food they consume people are busier so they want convenience, but they also desire fresh foods - whether they are on-the-go or at home with their family," said Michael Lippold, founder and CEO of FreshRealm. Weight Watchers is working with fresh food industry innovator FreshRealm LLC to develop and roll out fresh and convenient, quick-prep meal kits and individual products to retail in the second half of 2018. The company will officially launch the WW Healthy Kitchen initiative at the International Home + Housewares Show in Chicago beginning this weekend. To see how the meals factor into your plan, just scan the meal barcode to track it on your WW app.Weight Watchers International will be joining the crowded meal kit market this year with the launch of the WW Healthy Kitchen collection, which includes healthy and fresh quick-prep meal kits to be available at grocery retailers. (Some are meatless, FYI, but that’s definitely not always the case.)Įach WW meal also has the number of SmartPoints all counted up for your individual plan color. WW meals aim to go the extra mile in terms of healthfulness by emphasizing veggies and keeping the total calories, saturated fat, sodium, and added sugar in check.
Some examples from the always-changing weekly menus:
(Most are in the 25-to-45-minute range, but some take an hour.) Just as good, the recipes are easy to follow and each one specifies how long it’ll take to make. Like all of Blue Apron’s offerings, the WW meals feature fresh, high quality, non-GMO ingredients.
It’s all about fresh, globally inspired flavors.
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